TREND REPORT: WHAT’S TRENDING THIS WEEK #35

As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?

SPICING UP YOUR BEAUTY STASH

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It’s time to spice up your beauty stash this week because Victoria Beckham has launched her female-founded, digitally-native, clean beauty brand. Victoria Beckham Beauty’s debut line, co-founded with Sarah Creal, puts the spotlight on eye products, offering Smoky Eye Bricks, Lid Lustres and Satin Kajal Liners in a variety of shades. Victoria and Sarah were committed to formulating all of their products with safety, transparency, education, and inclusivity at the forefront. In addition to the over 1,300 ingredients banned by the EU, the brand has avoided over 40 materials that are deemed harmful or have questionable or inconclusive safety data. The products are formulated without mineral oil, petroleum, phthalates, DEA/ TEA, formaldehydes, BHA/BHT or cyclic silicones. The brand is set to launch a lip collection next month, followed by a full line of new launches. The brand is now available at VictoriaBeckhamBeauty.com and in-store at Victoria Beckham. .

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A BEAUTY ACCOLADE

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CEW has announced Charlotte Tilbury as the recipient of the CEW Awards 2019 Lifetime Achiever accolade. Over the last 27 years, Charlotte has been championed as a true creative visionary and is one of the fashion industry’s most in-demand beauty professionals. Her best-selling brand has won over 250 awards and is available in over 67 countries worldwide. In 2018 Charlotte was awarded an MBE in The Queen’s Birthday Honours list recognising her services to the beauty and cosmetics industry.

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ALL THE SPARKLES

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WOAH. Holiday collections are appearing, and we’ve been taken aback by the offering from this month’s Haul of Fame’s. NARS has been inspired by Studio 54 – the former 70s-night club – to create its Holiday 2019 Makeup Collection, coming in October. Bringing sparkles and glitter in abundance, the collection includes a variety of products and gift sets: Studio 54 Lipstick, Disco Strip Stick Lipsticks, All Access Power Matte Pigment Set, Never Enough Lipstick Coffret, Velvet Rose Velevt Matte Lip Pencil Set, Disco Baby Velvet Matte Lip Pencil Set, Hypto Eye Shadow Palette, Inferno Eye Shadow Palette, Free Rubber Teak Palette, Star Scene Teak Palette, Orgasm Euphoria Set, VIP Room Essential Set, Studio 54 Dolce Vita Cracker, Studio 54 Climax Set, Softcore Blush & Balm Duos and Studio 54 Brush Set.

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ZIT STICK UK DEBUT

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Glossier’s Zit Stick launched last year in the US, being nothing but a tease to us Brits since it couldn’t be sold in the UK. Now, it’s finally arrived with a new formula, meaning we have to wait no longer to banish our zits the Glossier way. Zit Stick is a spot treatment that resembles a whiteboard marker – of course it does, it’s by Glossier! The US version contains 5% benzoyl peroxide, which cannot be attained by Brits over the counter, pushing Glossier to reformulate a benzoyl peroxide-free version just for us. We’ve never been happier. The new formulation contains 2% salicylic acid, a hero ingredient that works to exfoliate the skin, in addition totea tree oil and capryloyl salicylic acid.

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